Denny's Franchise Development

FOR OVER 50 YEARS, GENERATIONS OF AMERICANS HAVE BEEN WAKING UP TO SOMETHING GREAT FOR BREAKFAST AT DENNY'S.

Harold Butler founded Denny’s in Southern California back in 1953 with a commitment to give the best in service, food, beverages and value. Denny’s began franchising in 1963 and grew from coast to coast along with the emerging highway system. Today, Denny’s is a true icon, with brand awareness of almost 100%*. Having grown to include almost 1,700 restaurants and system-wide sales of over $2.4 billion, Denny’s is one of the largest and most recognized full-service family restaurant chains in the United States.

The Denny’s Operating System is designed to deliver a real breakfast experience around the clock. Home of the famous Grand Slam® breakfasts, Denny’s serves a variety of flavorful food and beverage choices that are both tasty and affordable. We are committed to our position as the go-to restaurant for America’s best breakfast. We continuously pursue innovation to enhance our quality menu and service platform.

* Source: Brand Tracker, May 2009

DENNY'S CONSUMER WEBSITE

Dennys.com

DENNY'S FACEBOOK PRESENCE

Facebook.com/dennys

DENNY'S TWITTER PRESENCE

Twitter.com/dennys

©2012 DFO, LLC. 203 E. Main Street, Spartanburg, SC 29319. This advertisement is not an offer to sell a franchise. The savings estimate of up to $1 million is based upon the potential savings of developing, opening and operating four Denny's restaurants under the New and Emerging Market incentive program, in comparison to developing, opening and operating four Denny's restaurants without the incentive program. The estimated savings include reduced royalty fees calculated using the $1,363,000 average unit volume of franchised Denny's restaurants nationwide in 2010 as published in Item 19 of Denny's 2011 Franchise Disclosure Document. Of the nationwide franchised outlets whose data was used in arriving at the 2010 franchised restaurant sales figure, 545 franchise units or 44% of the franchised restaurants actually attained or surpassed the indicated sales results. Individual restaurant sales performance will vary. There is no assurance that you will do as well or achieve the estimated potential savings. You must accept this risk. See Denny's Franchise Disclosure Document for complete program details, including restrictions such as applicable geography and development time frames. Limited time only.