Denny's Introduces Sizzlin' Skillets
February 14, 2012
Denny's is offering diners some sizzle this winter season with the launch of its "Sizzlin' Skillets" menu, featuring seven new hot and delicious dishes that taste every bit as good as they sound. Freshly made and loaded with flavor, the "Sizzlin' Skillets" heat up even the coldest of days with tasty ingredients like hearty winter vegetables, tender meat, wholesome potatoes and oozing cheese.

"Our 'Sizzlin' Skillets' menu offers value and satisfaction for every diner, whether they want delicious comfort food, a leaner meal or even a sweet treat," said John Dillon, Vice President of Marketing and Product Development for Denny's. "We are constantly challenging ourselves to develop new menu items that are packed with flavor and still offer our diners the variety they expect from Denny's. Our new skillets offer all this and more - a perfect way to kick off 2012!"

Denny's sizzlin' activity isn't just at their diners; the brand's Facebook page will offer a streaming "What's More Sizzlin'?" game. There will also be Twitter contests offering opportunities to win Denny's gift cards.

Launched nationwide in late January, the "Sizzlin' Skillets" menu is available all day, every day for a limited time only with prices starting at $4.99. The menu includes breakfast, lunch, dinner and dessert items.

READ THE BUZZ
Denny's Sizzlin' New Campaign in Spanish
- Restaurant Management
Denny's Skillet Whisperer Spot with Cesar Millan
- FunnyOrDie.com
Denny's Loads up its Skillets
- Lancaster Online



$100M Loan Pool To Spur Denny's Growth
January 14, 2012
Denny's recently unveiled a new set of incentives for franchisees supported by the launch of a $100 Million loan program to spur Denny's domestic unit growth.

The restaurant chain recently ranked #1 for Family Restaurants by Entrepreneur Magazine's Franchise 500, picked Pinnacle Commercial Capital to manage the program. Pinnacle is partnering with BancAlliance, a bank-controlled cooperative managed by Alliance Partners which helps member banks diversify loan portfolios across a broader range of asset opportunities, and other participating lenders to provide up to $100M to new and existing franchisees that open new restaurants in Denny's under-penetrated markets in the U.S.

The expansion effort comes as other U.S. dining chains retrench their domestic operations in response to tepid consumer demand and challenging commodity prices. Other restaurants have devoted more resources to expansion abroad.

Denny's new and emerging market incentive program will instead seek to accelerate expansion in some U.S. cities by reducing fees for franchisees that develop four stores over a reasonable period of time.

"We are positioned to accelerate our domestic development and seize valuable market share for Denny's at a time when other brands are scaling back on their growth plans," said Stephen Dunn, Denny's Senior Vice President, Global Development.



Taste of the Holidays
December 2, 2011
Denny's is promoting its "Taste of the Holidays" limited-time menu with a tie-in to the holiday movie "Arthur Christmas" from Sony Pictures.

Officials from the family-dining chain said the promotional menu would offer the kind of indulgent offerings Denny's has introduced successfully over the years, such as Red Velvet Pancake Puppies and a Holiday Turkey Melt, as well as movie-themed kids' items like Arthur's Christmas Cookie Pancakes and Arthur's Milk & Cookies Shake.

"It was truly a case of '1 + 1 = 3,'" John Dillon, vice president of marketing for Denny's, said. "We've come back with new holiday flavors, but we really had this opportunity with Sony to take it to the next level with a very family-focused holiday movie. We could create some fun new products around that partnership that appeal to kids and kids at heart."

"We believe that crave-able items for all dayparts, with the 'Arthur Christmas' holiday movie promotion, will help Denny's stand out as America's favorite diner this holiday season," Miller said.

The movie also will figure prominently in social-media and in-store tie-ins to Denny's seasonal menu. Denny's will host a 24-hour toy drive to benefit Toys for Tots; will deploy an in-store game called Letters to Arthur, where kids can win a free kids' meal; and will run several activities on Facebook, allowing guests to create custom holiday e-cards or stoke a virtual yule log.

"We want guests to feel the holidays from the moment they sit at the table and interact with our products," Dillon said, "and even afterward we want them to visit our website to keep that going as long as possible. Then they'll hopefully come back to Denny's."



Let's Get Cheesy
September 19, 2011
Cheese enthusiasts across the nation are set to rejoice with the launch of Denny's "Let's Get Cheesy!" menu. Showing some serious cheese love, Denny's fromage feast features six new dishes designed to make any cheese lover melt.

Denny's is encouraging everyone to get a little cheesy with the launch of the new menu - from corny cliches and hokey pick-up lines to unsubtle movie love quotes – and hosting a celebration for all the cheese-lovers out there. Urging everyone to try something a little different with their favorite dairy, the new menu boasts a medley of both traditional and unconventional cheesy choices covering, smothering, oozing and gooey with every dish.

To round off your cheese feast with a sweet finish, the new Strawberry Pancake Puppies® with Cream Cheese Icing and the Strawberry Cheesecake Milk Shake are sure to send you home one happy, cheesed-out customer.

As well as serving up six cheesy new ways to celebrate our topping of choice, Denny's will be encouraging everyone to dig out their cheesiest chat-up lines and jokes to take part in its "Cheesiest Joke" competition via Twitter. Facebook fans can also take part in a whole host of fun including Cheesy Motivational e-Cards, a Cheesy photo generator and many other exciting ways to get Cheesy.

Launched nationwide on Aug. 30, the six-item "Let's Get Cheesy!" menu is available all day, every day for a limited time only and offers price points starting from $4.99. The menu includes breakfast, lunch, dinner and dessert items.




Tour of America
August 22, 2011
This Summer, Denny's is taking diners on a trip across the country introducing delicious eats featured on their new 'Tour of America' menu. With over 1,650 restaurants throughout the nation, Denny's is the ultimate spot for America's definitive and most delicious regional specialties. The new limited time menu, offered until August 29, offers diners six new celebrated dishes from the Midwestern and Southern states as well as Philadelphia, California and Hawaii without ever leaving the booth!

"Lining America's roadway for over 50 years and with a restaurant in every state, Denny's is truly America's favorite diner," said John Dillon, Denny's vice president of marketing and product development. "Our 'Tour of America' menu provides our diners with dishes that are a true taste of the nation each time they step through our door."

Launched nationwide, Denny's 'Tour of America' Menu is available all day, every day for a limited time only with dishes starting at $4.99.



Always Open
July 14, 2011
Denny's continues our tradition as an innovative franchise company with a wildly successful online talk show that has effectively connected with the next generation of Denny's consumers. The increasing penetration of TiVo and on-demand content is making traditional television advertising less effective. To stand out, smart brands like Denny's are creating authentic content that consumers want to watch, share and talk about on the web.

Our new "Always Open" show brings the Denny's brand legacy to life - Denny's is the place where our guests can relax and have a good time with friends 24 hours a day. At the same time, the series communicates that we are open to new ideas and consumer feedback. Produced by Jason Bateman and Will Arnett's comedy enterprise DumbDumb, the show features host David Koechner ("Anchorman" and "The Office") getting some of America's favorite comedians (Jason Bateman, Will Arnett, Sarah Silverman, Amy Poehler) to open up over a meal at an average Denny's restaurant.



DENNY'S CONSUMER WEBSITE
Dennys.com
DENNY'S FACEBOOK PRESENCE
Facebook.com/dennys
DENNY'S TWITTER PRESENCE
Twitter.com/dennys
ABOUT US   |   FRANCHISING   |   REAL ESTATE   |   INTERNATIONAL   |   ALWAYS OPEN BLOG   |   CONTACT US

©2012 DFO, LLC. 203 E. Main Street, Spartanburg, SC 29319. This advertisement is not an offer to sell a franchise. The savings estimate of up to $1 million is based upon the potential savings of developing, opening and operating four Denny's restaurants under the New and Emerging Market incentive program, in comparison to developing, opening and operating four Denny's restaurants without the incentive program. The estimated savings include reduced royalty fees calculated using the $1,363,000 average unit volume of franchised Denny's restaurants nationwide in 2010 as published in Item 19 of Denny's 2011 Franchise Disclosure Document. Of the nationwide franchised outlets whose data was used in arriving at the 2010 franchised restaurant sales figure, 545 franchise units or 44% of the franchised restaurants actually attained or surpassed the indicated sales results. Individual restaurant sales performance will vary. There is no assurance that you will do as well or achieve the estimated potential savings. You must accept this risk. See Denny's Franchise Disclosure Document for complete program details, including restrictions such as applicable geography and development time frames. Limited time only.

Privacy Policy | Terms & Conditions | Site Map | Site Credit