Denny's is seeking franchise partners who understand the restaurant business.

Minimum Financial Requirements
(Can include partners and companies)
$350,000 liquid capital to invest
$1,000,000 net worth


Preferred Experience
Restaurant / retail management

Total Estimated Initial Investment
$1,223,325 to $2,623,601

Franchise Fee
$40,000

Franchise TERMS
20 years

Market Growth Incentive Plan
Restaurants Developed Initial Franchise Fee
1 $35,000
2 $30,000
3 $25,000
4 $20,000
5 $0
6+ $20,000

Royalty
4% Gross Sales

Advertising
3-4% Gross Sales

New Restaurant Opening Training
Restaurants Developed Fee
1-2 $17,500
3-4 $13,000
5+ $0-3,000

* For domestic franchises only.
Information subject to change. See Denny’s Franchise
Disclosure Document for complete details.

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©2012 DFO, LLC. 203 E. Main Street, Spartanburg, SC 29319. This advertisement is not an offer to sell a franchise. The savings estimate of up to $1 million is based upon the potential savings of developing, opening and operating four Denny's restaurants under the New and Emerging Market incentive program, in comparison to developing, opening and operating four Denny's restaurants without the incentive program. The estimated savings include reduced royalty fees calculated using the $1,363,000 average unit volume of franchised Denny's restaurants nationwide in 2010 as published in Item 19 of Denny's 2011 Franchise Disclosure Document. Of the nationwide franchised outlets whose data was used in arriving at the 2010 franchised restaurant sales figure, 545 franchise units or 44% of the franchised restaurants actually attained or surpassed the indicated sales results. Individual restaurant sales performance will vary. There is no assurance that you will do as well or achieve the estimated potential savings. You must accept this risk. See Denny's Franchise Disclosure Document for complete program details, including restrictions such as applicable geography and development time frames. Limited time only.

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