IS DENNY'S SEEKING NEW FRANCHISE CANDIDATES?
Yes, Denny's is seeking qualified candidates in selected markets throughout the U.S. and Canada.
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HOW LONG IS THE TERM OF THE FRANCHISE AGREEMENT?
The initial term of the Denny's franchise agreement is typically 20 years.
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HOW MUCH IS THE FRANCHISE FEE?
The initial franchise fee for each Denny's restaurant is $40,000.  Payment of the initial franchise fee grants you the right to use the system and proprietary trademarks under the terms of the franchise agreement.  The fee is non-refundable.
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HOW MUCH IS THE ROYALTY FEE?
The royalty fee is 4% of sales of your Denny's restaurant.  This fee entitles you to the continued use of the Denny's system and trademarks, as well as ongoing operating assistance and other benefits that come with being part of the Denny's team.
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HOW MUCH IS THE ADVERTISING FEE?
Building recognition of the Denny's name and reputation is an essential ongoing objective designed to benefit everyone in the Denny's system.  Each franchisee contributes a total of 4% of sales to the advertising fund.  The fund is used for system-wide marketing activities such as our national advertising, product development and in-restaurant merchandising.
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WHAT ARE THE FINANCIAL REQUIREMENTS IN ORDER TO QUALIFY FOR A DENNY'S FRANCHISE?
The individual combined standard minimum net worth requirement is $1,000,000 of which $350,000 must be liquid.
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WHAT IS THE ESTIMATED INITIAL INVESTMENT REQUIRED FOR A TRADITIONAL 150 SEAT RESTAURANT?
$1,223,325 to $2,623,601 - Does not include real estate, but does include site preparation
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IS THERE FINANCING AVAILABLE?
While Denny's does not provide financing, we may introduce you to lending sources.
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IS RESTAURANT EXPERIENCE NECESSARY TO QUALIFY AS A DENNY'S FRANCHISEE?
If a franchisee will not be the operator then he must have an operator with at least four years experience as a restaurant manager or owner.  The operator must have at least a 10% equity interest in the franchise or an equivalent arrangement. If franchisee is a corporation or owns multiple Denny's restaurants, you must designate a general supervisor for each geographical area or an equivalent arrangement.
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WHAT IS THE NEXT STEP?
If you feel you are qualified to become a Denny's franchisee and meet our financial and operational criteria, fill out the form on our Contact Us page.  We will contact you via email or telephone.
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©2012 DFO, LLC. 203 E. Main Street, Spartanburg, SC 29319. This advertisement is not an offer to sell a franchise. The savings estimate of up to $1 million is based upon the potential savings of developing, opening and operating four Denny's restaurants under the New and Emerging Market incentive program, in comparison to developing, opening and operating four Denny's restaurants without the incentive program. The estimated savings include reduced royalty fees calculated using the $1,363,000 average unit volume of franchised Denny's restaurants nationwide in 2010 as published in Item 19 of Denny's 2011 Franchise Disclosure Document. Of the nationwide franchised outlets whose data was used in arriving at the 2010 franchised restaurant sales figure, 545 franchise units or 44% of the franchised restaurants actually attained or surpassed the indicated sales results. Individual restaurant sales performance will vary. There is no assurance that you will do as well or achieve the estimated potential savings. You must accept this risk. See Denny's Franchise Disclosure Document for complete program details, including restrictions such as applicable geography and development time frames. Limited time only.

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