Denny's Franchise Development - Franchising: Overview

WE AGGRESSIVELY PURSUE INNOVATION TO SUPPORT
LONG-TERM, SUSTAINABLE FRANCHISE GOALS

With years of experience, we know what it takes to operate a 24/7 full-service restaurant. We continually seek out new and innovative ways to make our operations more efficient and help our franchisees operate more effectively. Our industry-leading supply chain delivers high-quality food while minimizing preparation time. We also recently implemented a program designed to improve table turn in high-revenue day parts by using technology and operational systems.

We are focused on using innovative marketing strategies to position Denny’s as America’s first choice for breakfast all day, every day. From our 2009 Super Bowl ad that invited America to enjoy a free Grand Slam breakfast to our extensive presence on social media sites like Facebook and Twitter, Denny’s marketing is on the cutting edge.

FAQ
Find answers to some of the most commonly asked questions about the Denny's franchise opportunity.

COSTS & REQUIREMENTS
See Denny's franchising development costs and learn about what characteristics make for outstanding Denny's franchisees.

RECRUITMENT PROCESS
Learn about our franchise development process. We have put steps in place to make sure that all parties get to know each other well before bringing on new franchisees.

SUPPORT
Explore Denny's industry leading franchise support.

©2012 DFO, LLC. 203 E. Main Street, Spartanburg, SC 29319. This advertisement is not an offer to sell a franchise. The savings estimate of up to $1 million is based upon the potential savings of developing, opening and operating four Denny's restaurants under the New and Emerging Market incentive program, in comparison to developing, opening and operating four Denny's restaurants without the incentive program. The estimated savings include reduced royalty fees calculated using the $1,363,000 average unit volume of franchised Denny's restaurants nationwide in 2010 as published in Item 19 of Denny's 2011 Franchise Disclosure Document. Of the nationwide franchised outlets whose data was used in arriving at the 2010 franchised restaurant sales figure, 545 franchise units or 44% of the franchised restaurants actually attained or surpassed the indicated sales results. Individual restaurant sales performance will vary. There is no assurance that you will do as well or achieve the estimated potential savings. You must accept this risk. See Denny's Franchise Disclosure Document for complete program details, including restrictions such as applicable geography and development time frames. Limited time only.