Denny's Franchise Development - International: Overview

DENNY'S IS ONE OF THE WORLD'S MOST RESPECTED FRANCHISE BRANDS.

Denny’s (NASDAQ – DENN) is the world’s leading full service family dining brand. Founded in 1953, we are an American icon with nearly 97% brand awareness* in the U.S. With more than 2,000** restaurants around the world, we have more than $2.4 billion in systemwide sales and serve more than 26 million customers every year.

The Denny’s system is 87% franchised and 100% focused on long-term, strategic franchise development. We rank in the top 100 Chains in Food Service Sales in Nation’s Restaurant News, Bond’s Top 100 Franchises and are #1 in category by the Entrepreneur Magazine’s 2010 Franchise 500®.

* Source: Brand Tracker, May 2009
** Although there are over 400 Denny's units in Japan, Denny's sold all of the rights to the country of Japan in 1984.

COST & REQUIREMENTS
Understand the costs and preferred candidate profile for new Denny’s Area Licensees.

RECRUITMENT & DEVELOPMENT
Learn about the process for becoming a Denny’s Area Licensee and opening your first restaurant.

SUPPORT
Explore Denny’s Area Licensee Support.

MARKETS
See where Denny’s is currently located and where the brand’s focused development efforts lie.

©2012 DFO, LLC. 203 E. Main Street, Spartanburg, SC 29319. This advertisement is not an offer to sell a franchise. The savings estimate of up to $1 million is based upon the potential savings of developing, opening and operating four Denny's restaurants under the New and Emerging Market incentive program, in comparison to developing, opening and operating four Denny's restaurants without the incentive program. The estimated savings include reduced royalty fees calculated using the $1,363,000 average unit volume of franchised Denny's restaurants nationwide in 2010 as published in Item 19 of Denny's 2011 Franchise Disclosure Document. Of the nationwide franchised outlets whose data was used in arriving at the 2010 franchised restaurant sales figure, 545 franchise units or 44% of the franchised restaurants actually attained or surpassed the indicated sales results. Individual restaurant sales performance will vary. There is no assurance that you will do as well or achieve the estimated potential savings. You must accept this risk. See Denny's Franchise Disclosure Document for complete program details, including restrictions such as applicable geography and development time frames. Limited time only.