First Steps

• Complete Confidentiality Agreement & Candidate Information Form
• Receive detailed information about the Denny‘s Area License opportunity

Complete Business Plan

• Develop vision for market development

Attend Discovery Day in South Carolina, U.S.

• Conduct market tour with development team
• Meet with Denny’s senior management
• Sign Letter of Intent (LOI)

Finalize License Agreement

• Pay development fee & sign paperwork

Site Selection

• Identify ideal sites
• Obtain corporate site approval

Site Development

• Build out site according to Denny’s image standards & operational requirements

Training

• Undergo customized new restaurant opening training program

Pre-Opening Activities

• Develop Grand Opening campaign with support from Denny’s marketing
  
  
  
  
  
  

©2012 DFO, LLC. 203 E. Main Street, Spartanburg, SC 29319. This advertisement is not an offer to sell a franchise. The savings estimate of up to $1 million is based upon the potential savings of developing, opening and operating four Denny's restaurants under the New and Emerging Market incentive program, in comparison to developing, opening and operating four Denny's restaurants without the incentive program. The estimated savings include reduced royalty fees calculated using the $1,363,000 average unit volume of franchised Denny's restaurants nationwide in 2010 as published in Item 19 of Denny's 2011 Franchise Disclosure Document. Of the nationwide franchised outlets whose data was used in arriving at the 2010 franchised restaurant sales figure, 545 franchise units or 44% of the franchised restaurants actually attained or surpassed the indicated sales results. Individual restaurant sales performance will vary. There is no assurance that you will do as well or achieve the estimated potential savings. You must accept this risk. See Denny's Franchise Disclosure Document for complete program details, including restrictions such as applicable geography and development time frames. Limited time only.